Digireha launchs India project in 2024
Digireha Inc.（Digireha), a digital health company headquartered in Tokyo, Japan, proudly announced that our project in India has begun. Proving Digireha system by challenging innovation in rehabilitation through the use of gamification-based applications, sensors, and databases. The belief of providing all people who need rehabilitation with enjoyable experiences that maximize their abilities. The Indian subsidiary is planning to be established in Delhi as of October 2024.
Speaking on this project, Mr.Yuki Oka, CEO of Digireha, Inc. said, “Business is a balance between your instinct and strategy”. Many people said that India is an extremely difficult country to succeed in business because of language and cultural diversity. However, when I was researching the market and meeting many trusted people in India, by instinct I knew I wanted to do business in India as partners. I am confident that the teamwork of Japan and India can overcome any difficulties to make our vision happen. In the rehabilitation field, I honestly do not believe that Japan is more advanced than India. There are great minds to learn from in India. Thus, instead of bringing Digireha from Japan and localizing, I feel we will develop Digireha together with Indian team members. Our challenge in India has just begun. Your encouragement is needed. “
Commenting on the launch of this project, Mr. Jagjeet Singh, will be the managing Director of the Indian subsidiary as of October 2024, said, tapping into the Indian market can be highly beneficial for Japanese companies due to India’s large and growing economy, youthful demographic, increasing consumer purchasing power, and rapid technological advancement. Leveraging a local team member in their leadership can help Japanese players reduce decision-making time and take better, faster actions. This approach enhances cultural sensitivity and local insights, facilitates building relationships and networks, and speeds up market research and strategy development. Customizing products and services to fit cultural preferences becomes more efficient, while marketing and branding strategies can be more effectively tailored. Additionally, building a local team becomes much easier and more effective.
Over three years in Japan, Digireha has introduced innovative and health technology for all people who need rehabilitation, especially for children with special needs.
This includes offering services that bring promising services to people in India. Digireha’s dream to work with all people who need rehabilitation and also children with special news has just begun and will expand widely to make changes in rehabilitation. Digireha, Inc. will continue to expand cooperation with educational institutions and hospitals to bring fun and independent experiences to children throughout India.
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